Services

The CraterCom program is a comprehensive approach to a variety of needs and will be implemented in a customized manner.

The program includes the following elements:

 
A. Public Relations

 
1. Speaking engagements: identification and support

2. Events and associations: strategy/support
3. Message development
4. Media Relations

             a)  secure and leverage media placements

             b)  manage existing and cultivate new relationships

             c)  talking points and interview coaching

             d)  provide monitoring reports at regular intervals
5. Strategic initiatives and campaigns

 
B. Branding and Positioning          

 
1.  Peer messaging analysis
2.  Key differentiator/value proposition analysis and development
3.  Elevator speech, taglines and marketing copy
4.  Graphic design support

5.  Company workshops/focus groups
6.  Awards strategy

 
C. Marketing Communications

 
1. Website audit and recommendations (implementation optional)

2.  New Collateral

3.  Op-ed and bylined articles
4.  Press kit and tradeshow materials

                Optional:

                A. Investor Relations

                     1. Communications strategy and implementation

                     2. Financial media outreach

                     3. Report preparation/support (PowerPoint, Excel)